Import2 vs Shuttio for Attio: both free, what differs

Import2 (Attio's Migrate button) and Shuttio are both free into Attio. The comparison page now says so first, and three guides cover who can migrate to Attio.

Last updated: 10 Nov 2026

Shuttio is free into Attio at any record count. The Shuttio comparison page now lists what differs from Import2: what lands in Attio and what a rollback leaves behind. Read it before you pick, and if you choose Shuttio, start with a free sample.

What changed

The Shuttio vs Import2 page compares what lands in Attio and what a rollback leaves behind.

Three new guides answer the question "who can migrate this CRM to Attio?" for one source each:

Each guide compares the options for that source.

How to use it

  1. Open the Shuttio vs Import2 page and read the rows that matter to you: what lands in Attio, and what happens to your workspace.
  2. Open the guide for your source (Pipedrive, HubSpot or Affinity) and compare the options in its table.
  3. If you pick Shuttio, go to the start page for your pair, for example /migrate/pipedrive-to-attio.
  4. Pick from and to, then connect the old CRM.
  5. Choose objects. Shuttio discovers every object of the source live. People, companies and deals land in Attio's standard objects. Every other object you tick is created in Attio with its own name, fields, options and links.
  6. Review the fields. Nothing is written until you have reviewed them and started the sample.
  7. Start the free sample. It takes 50 records per object and keeps the companies and contacts linked to the sampled deals. You check the real data before the full run.
  8. Click "Run full migration". The price shown before the run is zero for Attio.
  9. Read the per-record report. Every record is listed with its result, and every failure has a reason. A record that cannot migrate is shown with its reason, and the records that depend on it are skipped and shown too.
  10. After the full run, use "Move new records" to copy records created in the old CRM since the first run.

If something looks wrong at any point, cancel. Cancelling deletes the records and also the objects, fields and options the migration created, in reverse order.

What it does not cover

  • Some Attio objects stay after a cancel. An Attio object the migration created is deleted only when it is empty. Otherwise it stays and is listed. A record that already existed in Attio and was matched also stays.
  • Pairs outside the support list. Shuttio's sources are HubSpot, Pipedrive, Affinity, Attio and CSV. It does not cover Dynamics, Zoho, Close or Copper.
  • Import2's details. For what Import2 imports and which Attio plans include the Migrate button, read Attio's and Import2's own documentation. This guide does not restate them.

FAQ

Is Shuttio free into Attio? Yes, at any record count. Clarify and Odoo are different: a CRM migration into them is priced once per migration by record count, from $249.

Does a retry create duplicates? No. Every write is keyed on the stable source id. Before creating, Shuttio matches people in Attio on email and companies on domain. A second contact with the same email updates the first.

Does AI write my data? No. The only AI step is guessing the type of each CSV column, and it sees the column name and at most 3 sample values. Connection credentials are encrypted and deleted 14 days after the run.